IT HACKS

Big data is an evolving term that describes a large volume of structured, semi-structured and unstructured data that has the potential to be mined for information and used in machine learning projects and other advanced analytics applications. An Overview Of Big Data’s Many Contributions To Marketing And Sales Increasing the quality of sales leads, improving the quality of sales lead data, improving prospecting list accuracy, area planning, win rates and decision maker engagement strategies are all areas where big data is making a contribution to sales today. In marketing, big data is providing deep understanding into which content is the most effective at each stage of a sales cycle, how Investments in Customer Relationship Management (CRM) systems can be improved, in addition to strategies for increasing conversion rates, the possibility engagement, conversion rates, revenue and customer lifetime value. For cloud-based enterprise software companies, big data provi...